mamemo productions: DOT STMP 2030 Launch


Inspired by the vastness of the desert, mamemo productions created a stunning launch event of the Abu Dhabi Department of  Transports ambitious Surface Transport Master Plan.

The entire venue was washed in white, from the floor-to-ceiling curtains, the acrylic flooring and the sleek furnishings. A wall of mirrors expanded the feeling of space as enigmatic lighting concept accented the total look.

mamemo productions launched two of its newest signature innovations, each the first of its kind in the world. Creating a full immersive and highly emotional experience, the Holo-Room enveloped its viewers with a full 360degree horizontal and 270degree vertical matrix room, leading them right inside the world of Abu Dhabi and its exciting future through leading edge 3D animation controlled and rendered in real time.

In the middle of the venue, mamemo productions installed a powerful presentation tool, the Digital Model. This new technology allowed a full featured, interactive and highly flexible presentation support that visualized the features of the STMP on a 5mx6m high definition 4mm LED panel. The flow of information was controlled by a touch screen plasma screen where a live presenter could access any point in the presentation at the touch of a button.

Initially this was a 3 day exhibition for the Crown Prince of Abu Dhabi with high government and business leaders of the Emirate, however the impact that it had on His Royal Highness and guests saw the event extend for 7 more days to allow the public the opportunity to experience the awe-inspiring technology and its content.

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