As his airline expands, James Hogan of Etihad Airways tells Sky News why Abu Dhabi has been a sucessful base from which to grow a global business.
Solid foundations of core economic growth and landmark projects such as the Masdar future energy initiative, the Louvre Abu Dhabi, the Guggenheim, and attractions like Ferrari World are developing in tandem.
And the world is coming here, in ever increasing numbers – to work, to live and simply to visit.
The emirate’s rise to prominence is in large part thanks to a unique trio of factors.
The first is the estate agent’s mantra of location, location, location.
Abu Dhabi sits at the centre-point of the new world economic order, lying at a strategic junction between East and West.
It is a position that is ideal for international trade, with both shipping and air routes developing natural hubs here.
The second is vision. Abu Dhabi’s leaders have a far-sighted vision for the emirate to take its place on the world stage.
Abu Dhabi’s 2030 Plan sets a series of objectives to create a successful, diverse economy which protects and enhances Emirati culture while attracting and welcoming expatriates as long term partners.
And the third is the can-do attitude to turn that vision into reality.
The pace of change in Abu Dhabi is remarkable, with an extraordinary ambition to deliver.
Public and private sectors work together with common goals to deliver Abu Dhabi’s vision in an incredibly positive manner.
That can-do attitude has already delivered the Yas Marina Formula 1 circuit, the world’s largest indoor theme park, new business parks and free zones, hotels and resorts… all within a few short years.
More impressive is what’s waiting in the wings, as the longer-term investments and planning of those years start to deliver too.
Etihad is both a facilitator and a beneficiary of this growth. Our new routes, reaching across the globe, have opened new trading relationships and tourism markets for the emirate.
Over the last year, we have really seen the momentum develop, as Abu Dhabi becomes increasingly attractive to business and tourist visitors.
Visitors to Abu Dhabi will be impressed by what they find; but the really impressive part is that there is more – much more – to come.